Reality TV - how are we all pulled into watching it. Instead of watching it, why not use it as a creative fundraising idea for two charities.
Teams are formed, and over several weeks, tasks are given, such as selling baked goods, or putting on a talent show, and for each task half of the money raised is given to the winning charity. At the end of the period of time, the winning team would receive the other half of the money from the previous tasks.
