Convert your organization’s publications into a money-making fundraiser. Sell advertising space in your monthly newsletter, online updates, and annual reports. This can be a great money maker, or at the very least, cover the cost of putting the publication together.
Offer members, supporters, and donors ad space at a discount. Sell full-page, half-page, quarter-page, and business card size ads. If your publication already prints in color, set a different price for color versus black & white ads. In online publications, charge differently for text links, logos, and banner ads.
To market your publication to advertisers, create a flyer detailing the demongraphics of your audience. Include number of copies printed, number of people on your mailing list, other distribution channels, target age range, percentage of male vs. female subscribers, geographic coverage, and income levels (if known).
Advertisers will love the fact that they can reach a specific market of people interested in a particular cause who actively support it and are able to make financial donations.
