By Sandy Rees If you want to get serious about raising money for your organization and fully fund your organization’s mission, you must start with your passion for your cause. You need to have a heart full of fire for your organization’s mission and the people you serve. You’ll find that it’s easier to draw…
By Lino Esguerra There are different types of fundraisers: product sales, raffle, lottery, pledge-a-thon, events, donations, membership fees, advertising sales, service sales and investments. Those are the “major” choices. Now, how do we go about picking the fundraising activities that are right for us? Well, there are a few determining factors that we’ll want to…
By Sandy Rees A blog (or weblog) is a great communication tool and can be used to engage donors and prospects in online conversations. You can tell compelling stories from your organization and ask for a gift. Here are the steps to take to fundraise with your blog. 1. Know your donor audience. Do they…
By Sandy Rees Many small nonprofit organizations start out fundraising with grass-roots activities like bake sales and car washes. At some point, the organization must graduate to more sophisticated fundraising techniques to survive and grow. A more formalized fundraising program includes establishing an annual fund and raising money from donors who give because they believe…
By Marc Pitman Fundraising is often left undone until the panic of making budget seems to make raising money impossible without knowing someone rich and famous like Bill Gates or Warren Buffet. But fundraising isn’t impossible. It can an incredibly exciting adventure. Here is a simple plan to get you off to a good start…
By Sandy Rees Facebook is a social networking site and a great tool for connecting with donors, spreading the word about your cause, and gaining new supporters. Just like any tool, you need to know how to use it effectively in order to get the most benefit from the resources you invest in it. It’s…
By: Sandy Rees Raising money through the mail is a commonly used technique in fundraising. There are dozens of things you can do to ensure you get the best return possible on your investment. Here are five top tips for nonprofit direct mail success. Choose the right people to mail to. Whether you are renewing…
By Alan Sharpe The good news is that 62 percent of adults visit a non-profit’s website before donating (according to a recent online survey conducted by Harris Interactive). That’s also the bad news. For many non-profits, the quickest way they can scare away donors is to direct them to the organization’s website. Too many non-profit…
By: Marc A Pitman, The Fundraising Coach You decided you’re going to participate in a walkathon for your favorite cause. But you’ve just found out they require you to raise a minimum amount. An amount that seems astronomical to you. What do you do? First of all, good for you! Thank you for caring enough…
By Corey Berman School fundraising is important. We all know that. Few school projects can take flight without the critically funding provided by the various fundraising initiatives launched by school PTAs or school PTOs. There are many types of fundraising initiatives and can be differentiated between product and non-product fundraisers. This article focuses on product…
